Back in 2012, I decided to set up my own consultancy focused on building websites for small businesses. I had gotten everything registered, bought the .com, got my social media pages up, and even had the support of business partners.

But it wasn't working. I had gotten clients through word of mouth, but there wasn't anything exciting to attract customers to me. I was just hustling without a strategy.

And I was even featured in the news, but I didn't capitalize on the opportunity.

And there were serious issues at the leadership side of the business. It just wasn't working.

Meanwhile, I kept battling whether to prioritize hustling towards growth or managing risks.

Then it hit me - there has to be a smart way to do both. So I went on an incredible journey of running my business and working in the corporate world at the same time.

I learned tons of skills ranging from implementing my technology skills to practicing as a lawyer and managing teams to build products with millions in budget. I began advising startups on managing their risks, taking my experiences both in the entrepreneurial and the corporate world.

Now, my 5, 6, and 7-figure clients rely on me today to guide them to where they are heading, not having to struggle for no reason. My business is thriving as a result. The journey is important - I help entrepreneurs minimize their risks and grow faster. If I could grow my business minimizing the risks, so can you.

And that's why I've written the Avoidable Startup Mistakes Guide that I'm giving away for free, so that entrepreneurs like you don't need to waste time struggling for no reason, rather they can get right to where they want to go, faster.